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Beyond the Stage: Discovering Seoul Through BTS’s "Arirang" and "SWIM"

A Song That Breathes with the City

Music has a way of making a city feel alive, turning streets into stories and landmarks into memories. As a nationally certified guide, I’ve seen Seoul through many lenses, but the recent release of BTS’s "Arirang" and "SWIM" offers a particularly profound perspective. These aren't just tracks on a playlist; they are invitations to dive deeper into the soul of Seoul. One captures the echoes of the past, while the other pulses with the restless energy of the present. Let’s explore the city through these melodies.



▶ The Echo of History: "Arirang" and the Heart of Gwanghwamun

"Arirang" is often called the unofficial anthem of Korea, a song of longing and resilience that has been sung for generations. BTS’s reimagining of this classic—teased with an evocative animation trailer—draws inspiration from the first-ever recordings of young Koreans in 1896. This historical depth finds its physical home at Gwanghwamun Square. Walking through the square, with the statue of King Sejong the Great and the majestic Gyeongbokgung Palace in the background, you can almost hear the layers of history that BTS is honoring. It is a place where the weight of the past meets the aspirations of the future.

A panoramic view of Gyeongbokgung Palace and the Bukhansan Mountains
A panoramic view of Gyeongbokgung Palace and the Bukhansan Mountains

▶ The Modern Pulse: "SWIM" and the Han River Rhythm

If "Arirang" is the soul, "SWIM" is the heartbeat. The track’s fluid, rhythmic energy mirrors the lifestyle along the Han River (Hangang). For modern Seoulites, the river is a sanctuary—a place to "dive" away from the pressures of city life and find a moment of peace. The music video’s sleek, immersive visuals reflect the urban sophistication and the "watery" tranquility of the parks lining the riverbanks. It captures that unique Seoul feeling of being in a fast-paced metropolis while constantly seeking a space to breathe and flow.

A night view of the Han River, featuring the colorful lights of a bridge
A night view of the Han River, featuring the colorful lights of a bridge


▶ Navigating the Harmony: Practical Tips for the Global Traveler

To truly experience the contrast between these two worlds, I recommend a day-to-night transition. Start your morning at Gwanghwamun to soak in the historical gravity that "Arirang" evokes. Then, as the sun begins to set, head toward the Han River—specifically Yeouido or Banpo Hangang Park. You can rent a bicycle or simply walk along the water, letting the vibe of "SWIM" set the pace. This trajectory allows you to feel the same cultural bridge that BTS has built between Korea’s heritage and its contemporary global influence.

A traveler sitting on the grass at Hangang Park
 A traveler sitting on the grass at Hangang Park


▶ Certified Guide's Tip

When visiting Gwanghwamun, don't just stay on the main square. Look for the "History Waterway" on the east side, where key dates in Korean history are carved into the stones beneath a gentle stream. It’s a quiet, meditative spot that perfectly captures the "Arirang" spirit. Also, if you’re heading to the Han River, try a "Hangang Ramen" from a convenience store—it’s the ultimate local way to "swim" in the city's modern culture.


Discover Seoul! Explore with an open heart and a curious mind.




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